INC U Webinar Recordings
Webinars 1-3 of 14
What is Your Personality Profile?
Increase both sales and customer service by recognizing the 4 main behavioral styles: Dominance, Influence, Steadiness, and Conscientiousness (DISC).
Through something called a DISC assessment and analysis, you can learn why people act the way they do, how you can adjust to other peoples' styles to increase rapport, close more deals and avoid conflict, and how an understanding of DISC can make you a more effective leader.
Join Stevenson Brooks for this free webinar as he teaches the fundamentals of DISC and how simple steps can add to your bottom line, quickly.
Through something called a DISC assessment and analysis, you can learn why people act the way they do, how you can adjust to other peoples' styles to increase rapport, close more deals and avoid conflict, and how an understanding of DISC can make you a more effective leader.
Join Stevenson Brooks for this free webinar as he teaches the fundamentals of DISC and how simple steps can add to your bottom line, quickly.
Last Minute Tax Tips for 2011 and What to Expect
Join CPA Steve Kalt as he covers last minute tax tips for 2011 and covers changes heading our way in 2012. Not only will you learn (or be reminded) of last-second ways to lower your 2011 tax bill, but you will hear about many of the new requirements, regulations and rules that impact you.
Here is a partial list:
* New Tax Legislation including the payroll tax deduction
* Sweeping changes to tax forms and increased preparation fees
* 1099 filing requirements and penalties
* Several changes for estates
* New real estate professional tax cases (Are you tracking your hours?)
* New credits for small businesses
* Bonus Depreciation - 100% or 50% or 0%
* New Form 1099-K - How ALL businesses with credit card or Pay Pal sales will be affected
* Listed Property - Cell Phone log no longer required but auto log still is
* Choice of Entity - update on the audit rates
* Health Care reform issues
Here is a partial list:
* New Tax Legislation including the payroll tax deduction
* Sweeping changes to tax forms and increased preparation fees
* 1099 filing requirements and penalties
* Several changes for estates
* New real estate professional tax cases (Are you tracking your hours?)
* New credits for small businesses
* Bonus Depreciation - 100% or 50% or 0%
* New Form 1099-K - How ALL businesses with credit card or Pay Pal sales will be affected
* Listed Property - Cell Phone log no longer required but auto log still is
* Choice of Entity - update on the audit rates
* Health Care reform issues
Why Traditional SEO is a Waste of Money
The Internet is changing to favor those companies who provide fresh content and punishes those companies who use mills to churn out irrelevant, "keyword rich", content. Blogs, social media, video content, and articles rule the online search engines. For companies who understand this new dynamic, there are tons of opportunities. Register for Webinar How do you leverage the opportunities?
You have to understand your customers and how your key customers use the Internet. Generally, we know that:
* Almost 60% of consumers do online research before purchasing a particular product
* 85% of all traffic on the Internet is referred to by search engines
* 90% of all users don't look past the first 30 results (most only view top 10)
SEO
That tells us that you need to have a strong online presence, but it does not tell you how the individuals are using the information. If you are hiring a realtor, just seeing someone's link on Google is not going to motivate you to act. If, however, you see a relevant Blog entry or an article on investing in a particular city, you may be interested in talking to the author, especially if that author is a realtor. The key is integrating relevant content into your SEO so you can attract relevant prospects.
This is called "Sales Engine Marketing" or SEM .
The best part of SEM is that it costs a fraction of traditional SEO and it is often 10x more effective.
Join Steve Pellegrino ("The Spin Doc") as he explains how SEM works. Not only will he will cover the basics of keywords and how they relate to SEO, but he will also show you how to integrate free tools such as Facebook, LinkedIn and Twitter into your SEM to generate great results.
You have to understand your customers and how your key customers use the Internet. Generally, we know that:
* Almost 60% of consumers do online research before purchasing a particular product
* 85% of all traffic on the Internet is referred to by search engines
* 90% of all users don't look past the first 30 results (most only view top 10)
SEO
That tells us that you need to have a strong online presence, but it does not tell you how the individuals are using the information. If you are hiring a realtor, just seeing someone's link on Google is not going to motivate you to act. If, however, you see a relevant Blog entry or an article on investing in a particular city, you may be interested in talking to the author, especially if that author is a realtor. The key is integrating relevant content into your SEO so you can attract relevant prospects.
This is called "Sales Engine Marketing" or SEM .
The best part of SEM is that it costs a fraction of traditional SEO and it is often 10x more effective.
Join Steve Pellegrino ("The Spin Doc") as he explains how SEM works. Not only will he will cover the basics of keywords and how they relate to SEO, but he will also show you how to integrate free tools such as Facebook, LinkedIn and Twitter into your SEM to generate great results.
