Why Traditional SEO is a Waste of Money
The Internet is changing to favor those companies who provide fresh content and punishes those companies who use mills to churn out irrelevant, "keyword rich", content. Blogs, social media, video content, and articles rule the online search engines. For companies who understand this new dynamic, there are tons of opportunities. Register for Webinar How do you leverage the opportunities?
You have to understand your customers and how your key customers use the Internet. Generally, we know that:
* Almost 60% of consumers do online research before purchasing a particular product
* 85% of all traffic on the Internet is referred to by search engines
* 90% of all users don't look past the first 30 results (most only view top 10)
SEO
That tells us that you need to have a strong online presence, but it does not tell you how the individuals are using the information. If you are hiring a realtor, just seeing someone's link on Google is not going to motivate you to act. If, however, you see a relevant Blog entry or an article on investing in a particular city, you may be interested in talking to the author, especially if that author is a realtor. The key is integrating relevant content into your SEO so you can attract relevant prospects.
This is called "Sales Engine Marketing" or SEM .
The best part of SEM is that it costs a fraction of traditional SEO and it is often 10x more effective.
Join Steve Pellegrino ("The Spin Doc") as he explains how SEM works. Not only will he will cover the basics of keywords and how they relate to SEO, but he will also show you how to integrate free tools such as Facebook, LinkedIn and Twitter into your SEM to generate great results.
You have to understand your customers and how your key customers use the Internet. Generally, we know that:
* Almost 60% of consumers do online research before purchasing a particular product
* 85% of all traffic on the Internet is referred to by search engines
* 90% of all users don't look past the first 30 results (most only view top 10)
SEO
That tells us that you need to have a strong online presence, but it does not tell you how the individuals are using the information. If you are hiring a realtor, just seeing someone's link on Google is not going to motivate you to act. If, however, you see a relevant Blog entry or an article on investing in a particular city, you may be interested in talking to the author, especially if that author is a realtor. The key is integrating relevant content into your SEO so you can attract relevant prospects.
This is called "Sales Engine Marketing" or SEM .
The best part of SEM is that it costs a fraction of traditional SEO and it is often 10x more effective.
Join Steve Pellegrino ("The Spin Doc") as he explains how SEM works. Not only will he will cover the basics of keywords and how they relate to SEO, but he will also show you how to integrate free tools such as Facebook, LinkedIn and Twitter into your SEM to generate great results.
